Role of Artificial Intelligence in Digital Marketing

As we all know that we all are moving towards the Digitalization world and we people are connected digitally through many devices. If we talking about Artificial Intelligence and Digital Marketing, these both are very important for our daily life and it is ruling in many industries. In our daily life, we use many Artificial Intelligence devices and with the help of AI-powered devices, we make our tasks easier. Earlier we follow the traditional way of Marketing but now it’s not like that. Many Companies are using AI-devices to enhances their businesses and Digital Marketing also plays a greater role in businesses. AI-powered devices help Digital Marketers in Many ways for promotions and reach maximum Audiences. But nowadays it looks common. There are many AI devices that are used to digitally connect with each other and without AI, Digital marketing is incomplete and less effective. In Digital Marketing we able to promote products and services and uses so many devices to make the company online and these things come possible only because of Artificial Intelligence. Only because of these things Many Marketers are depending on AI technologies to gain customer loyalty. AI works by feeding data into embedded systems that combine iterative processing with smart algorithms, enabling the software to perform according to the patterns assigned. This encourages executives to make the data-oriented decision, which in effect raises the overall revenue of the Businesses.

In the future, We'll able to see a lot of businesses use chatbots to manage their customer inquiries. to boost customer conversion rates, it reduced human dependency on different activities, such as content creation and curation. It will also play an important role in effectively understanding the needs and desires of the general audience and then map their marketing strategy according to their needs.

How Artificial Intelligence Changing the face of Digital Marketing:

Customer services Chatbots:

Chatbots are the biggest example of the use of AI technology in Digital Marketing. Chatbots are automated tools that basically communicate with consumers and clients. Chatbots make the process of automating responses to frequently asked questions from business prospects even easier by giving them ways to search for the product or service they are looking for. These are used by businesses of all sizes and are becoming easier and easier to incorporate in small-scale websites. Through these bots, Customers can easily interact with Your Businesses.

Content Creation and Curation: AI can not only create content but it can also curate content. Content curation through artificial intelligence would allow visitors to be better connect to other websites and display them more relevant content. In the sense of content development, AI can be used for lead generation and has already been used for many programs such as WordSmith. AI is useful for gathering and analyzing data such as sports, business statistics, and finances.

Digital Advertising: Digital Advertising is the most important part of Digital Marketing. It is the best strategies to attract so many customers and you can aware of people about products and services through Digitally. Google AdWords already has an automatic auction-based system that allows advertisers to pay the lowest cost per conversion possible. 

Google ad platforms are already using machine learning and AI to find people who are more likely to make the desired action for the advertiser. To accomplish this, they analyze information about the user, such as what they like most, demographics, and other aspects to learn and detect true business prospects. This is the best platform where you can Digitally reach your customers and this google algorithm analyze the customer’s behaviors and needs. Based on that they automatically suggest the related products according to their needs and help to enhance the sale of the business. 

Email Marketing: It is the best marketing for every business professionals. Through these methods, you can connect with your customers and clients professionally. Many businesses are using AI to personalize email marketing campaigns based on users’ needs and behaviors. This makes it possible to better connect with the audience and turn them into clients. AI can analyze millions of customer data in order to decide the best times and days of the week to contact the user, the suggested duration, the creative content that catches their attention the most, and which email subjects and titles generate more clicks.

Web Design: Good and creative websites may attract more customers. Earlier programmer and developers have created websites but today it not like that, Without the support of a programmer or a designer, you can still create your website using Grid, which uses AI to do the work for you based on the information given, such as photos, text, calls-to-action, etc., they can make the website look professional in far less time and at an affordable price.

Predictive Analysis: Prediction plays an important role in marketing. Actually Marketing runs on the basis of prediction. Artificial Intelligence uses data to generate possible predictions for the future. Predictive analysis is simply the use of data, statistical algorithms, and machine learning. These predictive models help to predict the probability of a specific prospect being a customer. It may also predict certain factors, such as the quoted price necessary for making a transaction, or which consumers are more likely to make more than one purchase.

Voice and speech recognition: Most people prefer online searches and AI has the ability to handle a wide variety of search types including voice recognition. The online search process has changed, so advertisers creating and optimizing their web content. There are two major development in AI that Revolutionized web search and search engine optimization. The voice search and google algorithms and Rank Brain are another AI development. Some Innovations such as Amazon Echo, Google Home, Apple's Siri, and Microsoft's Cortana make searching easy for people by simply pressing a button or saying a voice command.

Conclusion: Today technologies are connected with each other and Artificial Intelligence plays a greater role in Marketing and it totally changes the marketing strategies and making our marketing digital and user friendly. Using AI digital marketing tactics can help brands offer better customer service and compete more effectively. It will also provide quicker problem-solving for consumers. In Digital Marketing, AI plays an important role in effectively understanding the needs and desires of the general audience.

So these are the role of Artificial Intelligence in Digital Marketing and here you can see how AI is using for marketing purposes but in the coming days, we can see so many things related to AI technologies. Through this, you can assume how Artificial Intelligence is important for us. If you thinking and planning to start a career in these fields then and want a high job in reputed companies then join ‘Nearlearn”. Nearlearn is the Best Artificial Intelligence Training Institute in Bangalore and also the best Machine Learning Training Institute in Bangalore. They provide highly skilled trainers having 10+ years of industry experience in these filed. They provide both online training and classroom training facilities. After completion, of course, they help you to get placement in various companies and also provide internship facilities to their students. 

For more information contact us:

Visit: www.nearlearn.com

How Artificial Intelligence Transform the Logistics Industry

As we all moving towards the technological world, our businesses are also growing continuously. We started trading from other countries to improve and boost the economy. Nowadays we can see that the Logistics Industry plays a vital role to boost the Businesses. In this business field, it is an essential part to enhance the market globally.  

Today, as we can see there are a lot of changes in the logistics industry due to the implementation of Artificial Intelligence. Earlier marketers and traders follow the traditional form of marketing and trading, but today these powerful technologies bring some modifications such as predictive analysis, autonomous vehicles, and smart roads. But it not fully implemented, In the future logistics industry will be digitally optimized and Artificial Intelligence will take place in the logistics Industry.

Let’s take a closer look at how Artificial Intelligence will transform the Logistics Industry:

Automated warehousing: AI in warehousing offers information in regards to reducing the cost, managing warehouse, and fast customer services. Artificial intelligence is used to predict the demand for certain products and after that, the company delivers items to the regional warehouse by reducing transport costs. With the implementation of AI, the warehouse will turn into a fully automated smart house, wherein most of the works are done through automation, the complex tasks become easier and logistics operation becomes more cost-effective. The warehouse automation market is rising significantly, to help retailers to solve labor shortages as well as moving the mundane tasks from humans to robots. The AI-driven logistics meet the domain's complex demands as the savvy retailers adopt Artificial Intelligence to help power their supply chain of the next generation. The warehouse robots can be scaled up and down as when needed. AI and robotics can manage the extra workload when logistics operation needs to enhance the speed and accuracy to meet the requirement as per client demands. Now Amazon has already transformed its warehouse by implementing AI devices and robotics. The robots are already working alongside humans in the Amazon warehouses to increase productivity and performance.

Smart Roads: The most Important more use case of AI in logistics is Smart Roads. With the AI, the roads are upgraded with technology for communication, lighting, and power transmission that supports sustainability and improve safety as well. The smart roads use IoT tools that have transformed the driving experience more effectively by integrating physical infrastructures such as sensors and solar panels with software infrastructure such as AI and big data. Smart Road helps to improve logistics and make it more effective ways of transport. Cities can connect roads to IoT devices, and gather information about traffic and weather. Such connectivity enhances safety, traffic management, and energy efficiency.

Self-Driving Vehicles: self- Driving vehicles are not fully implemented but it will bring changes to the supply chain and will help to reduce expenses in logistics. In the coming days, Trucks, vans, buses will also be automated in order to transport goods and will get an opportunity to reduce fuel usage, optimize routes, and avoid human errors.

US logistics embrace autonomous trucks in order to reap many benefits from it. According to Mckinsey’s study report, 65 percent of goods are transported globally through trucks, and with autonomous trucks coming into the picture, the costs of maintenance will fall by about 45 percent. Self-driving cars are necessary for the entire logistics industry will benefit from continuing the rapid development of self-driving AI. As companies like NVIDIA are developing faster they look forward to installing more efficient microchips capable of responding to the conditions of the real-world road. The use of GPS- enabled vehicles operational data, which is being used in delivery fleets. Verizon connect reveals the vast possibilities of this new type of software for fleet tracking. Heavy trucks that are equipped with electronic logging systems can now be tracked in real-time by their operators. This allows managers to find and implement more efficient delivery driving routes which can significantly reduce delivery time.

Back-Office Automation: In the logistics sector Back Office Automation is very important. Technologies such as Artificial Intelligence and RPA (Robotic Process Automation) allow employees to accelerate the working processes. AI and RPA is a combined creation technology called cognitive automation. As a result, businesses are given an opportunity to save time, increase productivity, and accuracy. The main purpose of this technology is to replace some employee categories, for example, accountants, human resources, etc. The number of human errors will diminish as a result of this replacement.

AI to predict market demand and increasing efficiency: Every Logistics company needs to predict the approximate number of goods to accelerate delivery. As per the recent study, AI-algorithms can predict better than human specialists. With the help of AI, Monitoring, and evaluation of the characteristics at different levels can help improve the accuracy of future demand predictions. AI offers an endless cycle of predictions, altering the probability management based on real-time facts such as outflow, demand, sale, and climate. Keeping a check on all these factors could easily help with features such as automated sorting,  detailed monitoring of inflow, self-management, and independent vehicles and tools to improve inventory shape management. Big organizations such as Amazon have already adapted to the highly automated and advanced WorkCentre distribution.

Blockchain can improve Supply Chain: Managing today’s supply chain-from creating to distributing all the goods is a very complex problem. It involves hundreds of stages, multiple geographic locations, number of payments for invoices, entities. It is a well-known fact the world inventory networks normally manage issues identified with productivity, unwavering, quality, and security. However, The reality is that the blockchain is a digital ledger, encompasses many applications and can be used for exchanges, agreements, contracts, payments, and more. Therefore, it improves productivity by being highly flexible and effective and offers consistency in the supply chain. Besides this, blockchain can easily solve some of the urgent problems in the supply chains, as the technology provides novel ways to record transmission as well as share data. The blockchains are highly resistant to alteration.

Conclusion:

So through this, you can see AI is implementing in every industry. If we talk about the Logistics Industry, It is bringing so many changes in this Industry and also bringing smart ways of working. Through this implementation, it continuously helps many businessmen to enhance their businesses and increase the money flow and economic growths. In the coming days, it totally changes the vision of the logistics industry and many more industries.

Also Read: Top Revolutionary Artificial Intelligence Projects

So here you can see how Artificial Intelligence is important for us and it changing our ways of living. So If you want to start a career in this filed and wanted to do a course then join “Nearlearn” is the best Artificial Intelligence Training Institute In Bangalore and Also Provide the best Machine Learning Training in Bangalore. They provide highly skilled Trainers having 10+ years of Industry Experience in this filed where they help you to build your career. After completion, of course, the provide placement support to their students

For more information please visit: www.nearlearn.com 

Top Revolutionary Artificial Intelligence Projects

As we all know all Industries are adopting Artificial Intelligence on a grand scale. All big and small tech companies are working on Artificial Intelligence projects with innovative ideas that will shape the futures of industries. AI silently reshaping our society and changing our daily lifestyle by reducing our daily tasks. As we can say, we all are becoming gradually dependent on technologies. Today if you see around your home then you will get so many AI devices. AI Engineers are developing new technologies and Machines that even we can’t think. Many Different Artificial Intelligence projects have already come and many are coming or yet to come. 

In a recent study Artificial Intelligence Market to be valued at $ 21.46 billion in 2018 and is likely to reach $190.61  billion by 2025. As technology becomes more sophisticated, that will become more prevalent. While some AI projects including Google Brain and Microsoft’s Cortana are well-known, there are a large number of AI startups in the arts working on this. If you thought AI will takeaways our business jobs then yes we can say but apart from this, it may also chance to generate many jobs also. Here are revolutionary projects of artificial intelligence that are changing the world around us.

Tesla

It is a Self-driving and autonomous car that will be navigating our roadways before we know it. Almost every company out there, from Google to automobile manufacturers like Ford and GM, are working on self-driving tech.

Tesla is a self-driving option, but it is not fully autonomous, but an extension to its autopilot package. Full Self Driving features to include automatic lane changes, parallel parking and a summon feature, which automatically parks and retrieves the car, and the automatic light and stop sign controls are also included.

Now Tesla’s market capital hit $100 billion and every day Tesla vehicles and the AI system are growing smarter.

Alexa

Alexa is a conversational AI platform that allows the assistant to react and respond to queries more naturally the same as humans and it is developed by Amazon. The Amazon calls the built-in Brain of the device “Alexa” that uses speech recognition to perform an ever-growing range of tasks on command and it also start tracking and analyzing what you want to say next, after it hears “ Alexa”. you can ask Alexa all sorts of questions like You can ask her to play music according to your mood, ask about the weather update, or ask her to convert measurements for you and you can also use her to shop for products on Amazon or to control other smart home devices in your home.  Amazon Alexa could be a $19 billion business by 2021.

Netflix

Netflix is an entertainment company that uses alarmingly accurate predictive measures to analyze and deliver relevant content for viewers. This is done by analyzing past behavior, viewed content, and customer reactions to movies and shows. The net worth of Netflix is $194 billion and also having increased its market value more than $50 billion so far this year.   

Microsoft’s Cortana

Microsoft’s Cortana is just like Siri, Google Assistant, and Alexa. It is a voice assistant that is developed by Microsoft, which uses the Bing search engine to perform tasks such as set a notification and reminder, answering the question of the user, and many more activities. Cortana is instructed by the user to find information, schedule appointments, set reminders, and use features of applications installed on the device such as access to the calendar, Email, contacts, and browsing history. 

Google Brain 

Google Brain is a Deep Learning and AI research team from Google which formed at the beginning of 2010. Google Brain brings together open-ended machine learning research with information systems and large-scale computing resources. It also empowers Google's primary engine to use most of its products, including Google's assistant — Google 's response to the same as Siri and Alexa.

One of the latest products or developments from Google Brain is Smart Reply, a quick messaging tool integrated into Gmail to automate common responses. It also works through Android's mobile operating system with text message apps.

AlphaGo

AlphaGo is a computer program designed to plays the board game Go. It was founded by DeepMind Technologies and later it was acquired by Google. AlphaGo had three far more powerful successors, called AlphaGo Master, AlphaGo Zero, and AlphaZero.In 2015, AlphaGo became one of the first computer programs in history to beat a human professional without any handicaps. The game was played on a 19 "x 19" board in full-size which is unprecedented. More boards than previous versions were required for the AI and its algorithms, which included more moves and player performance.

IBM’s Watson

IBM's Watson is an AI and machine learning platform for an almost endless stream of projects. It has a major impact on banking and finance, online therapy and mental health, retail, marketing, and also on the customer’s Services.

It is a supercomputer that incorporates artificial intelligence and advanced analytic tools as a "question answering" tool for optimal performance.

Watson's underlying cognitive computing technology applications are nearly endless because the device can perform text mining and complex analytics on huge amounts of unstructured data. It can support a search engine or an expert system that is far superior to any existing system.

Cyc

Cyc is a long-term artificial intelligence project designed to build a comprehensive ontology and knowledge base covering fundamental concepts and rules about how the world work. Cyc focuses on the implicit knowledge that other AI platforms may take for granted in order to capture common sense knowledge. Cyc allows AI applications to carry out reasoning similar to humans and to be less "brushing" when confronted with novel situations.

Conclusion:

This list represents a few examples of the use of artificial intelligence in today's world. AI will be an unavoidable element of our lives in the very near future.AI will continue to grow into the future and more companies and organizations looking to implement the technology. AI will totally change the industrial structure and also a way of working. 

Also Read: Top Artificial Intelligence Startups in India that you should know

As you can see there are a lot of projects that are coming related to Artificial Intelligence and in the near future, many jobs vacancies are coming in this AI filed so if you want to Explore your knowledge in Artificial Intelligence and wanted to start a career, then join “Nearlearn”. Nearlearn is the best Artificial Intelligence Training Institute in Bangalore and also the best Machine Learning Training Institute. They hold high skilled trainers having 10+ years of industry experience in this field. It also offers courses in Data Science, Blockchain Training, React Native, ReactJs, Python Training, and Deep Learning. After completion, of course, they provide placement support to their students and also provide internship facilities in various companies.

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Top Artificial Intelligence startups in India that you should Know

Today, Technologies are changing rapidly and moving towards innovations. AI is now being implemented in different industries such as manufacturing, healthcare, Fashion, Agriculture, real estate, voice-based solution, etc. and looking at the rising demand for AI in India there are a lot of AI startups are opening. As per the recent report estimated that around $87.85M was alone raised in the AI in India’s startup capital.

Many top Artificial Intelligence startups are opening and make their places in the Indian Market. Here this article highlights the top AI startup in India who already made their places in the Indian Market and other countries also.

Haptik.ai: Haptik.ai is one of the world’s largest conversational AI platform. The company was launched in 2013 in Mumbai with a $12M funding. Haptik offers 16 different texts and voice channels for users to build, deployed, and manage a conversational application and it also provides customers with a Hybrid interface for the human to AI transitions, drag and drops bot builder, Detail conversation analytics. Haptik focuses only on use cases to enable end consumer engagement on the basis of real conversational data from a billion messages. 

In 2018, Haptik did a partnership with Amazon AWS. This Partnership enabled the company to incorporate AWS’s cloud offering, AI tools, and Advance Database framework. This company has made global clients which are well-known such as coca-cola, Amazon Pay, and Samsung.  

Doxper: Doxper is another Indian AI startup in the healthcare sector. The company was founded in 2015 in Mumbai. It is especially to help Doctors, Hospital Staff, and Patients. Its aim is to provide easy storage and removal, automated patient monitoring, and automatic data transcription. When data is recorded with Doxper, it automatically stored in the cloud and is automatically shared with the patients immediately. This makes it safe to keep records and make it easy to communicate with patients. This can be used in existing HIS systems through intuitive APIs. Doxper is used to helping doctors and hospitals digitize to improve their operational, clinical, and patients engagement outcomes. 

Locus.sh: Locus is the logistics startup and the company was founded in 2015. The companies provide various types of facilities such as route planning, live tracking, insights and analytics, automated shipment shorting, and rider allocation. It offers a number of facilities such as It increases order delivery in fewer vehicles and reduces fuel costs. Locus company allows to share the dispatch details of the order with the customers such as live location tracking, contact details of drivers, etc. It provides a predictive alert that warns you in any kind of violation. These features help to keep track of on-ground resources. In Case of deviation from the planned route, undesignated halts, exceeding break time, you receive an immediate alert.  

Rubique: Rubique is a Fintech startup that helps make finance easier by using AI. This company was founded in 2014, Mumbai. Rubique aims to revolutionize the financial industry by introducing predictability. The AI recommendations engine and Rubique 's financial matchmaking platform helps its users to find the best match for their credit requirements.

Rubique is a platform that offers features such as e-KYC, bank statement analysis, credit memo generation, and MCA integration along with real-time tracking applications to make it a paperless experience.

CropIn: Cropin is the smart farming application that offers future-ready farming solutions to the entire sectors. The company was founded in 2010 in Bengaluru. The company has the capability of live reporting and provide geographical analysis, interpretation, and insights. The Data collection using a smartphone app ensure that your field agents can always be operated efficiently, lower costs, and better visibility. CropIn helps businesses leverage technology to effectively drive their initiative around digitalization, compliance, predictability, sustainable development, and traceability. It's a unique farmer application that helps the company to interact with farmers directly, share content, educate them, and provide consultation. Its aims are to maximize per acre value and make every farm traceable. This has made global clientele such as Big Basket, Hayleys, The world Bank.

Niki.Ai: The company was founded in 2015 with funding of $2.4Million. The main product of the company is an AI-based shopping assistant and chatbot. The AI assistant helps customers to search for goods and services over a chat interface with the help of NLP and ML. Niki.ai is a virtual agent that does online transactions for you in different domains and it also helps in automating everything like online ordering, phone recharge, hotel booking, and payments. Now The company currently provides 20+ services to more than 2 million consumers. These intelligent chatbots are available on  Android, IOS, and Facebook messenger.

Manthan: Manthan was founded in 2003 with an initial investment of $98Million. The AI Retail Analytics platform of the company provides users with prescriptive and descriptive analytics, increases customer engagement, and recommends actions. It helps them in different areas such as marketing, customer targeting, inventory, pricing, promotions, etc. Manthan’s AI platform provides services to 170 customers across 21 countries.

Mad street Den: Mad Street Den is one of India's first technology companies for AI and Computer Vision. It was also included in Bloomberg’s 2017 list of the world’s 50 most promising startups. The aims of the company are to bring AI into the daily life of customers in verticals such as IoT and connected cars, user engagement, and analytics, online mode, mobile gaming, social media, etc. It also helps customers to make the shopping experience more meaningful by showcasing the most relevant products at different websites, apps, and stores. The company provides services to various clients across Asia, the Middle East, the US, and Europe and Its clientele includes brands such as Voonik, Tata, Zilingo, Craftsvilla, etc.

Conclusion:

The most amazing AI startups in India that changing our daily lifestyle and also provide better employment opportunities. These are a shortlist of AI startups. In India, there are a lot of AI startups that bring their own brands and features.

Also Read: Interesting Facts about Artificial Intelligence that might Surprise you

So these are the few lists of AI startups. If you want to get a job in AI filed and wanted to build a career then I would suggest join “Nearlearn”. Nearlearn is the best Artificial Intelligence Training Institute in Bangalore and also it is the best Machine Learning Training Institute. This institute provides both Classroom Training and Online Training Facility. They provide 100+ skilled trainers having 10+ years of Industry experience in this filed. After completion of course they provide placement support in various companies. In startups companies also you will get a good salary package. 

For more information visit: www.nearlearn.com