Artificial
intelligence in the retail sector is implemented in new ways in the entire
product and service process to better interact with customers. Everywhere some
new innovation takes place, even in retails stores also. Retailers are
implementing new techniques and methods to attract customers and for
enhancement of sales. Many applications are implemented in Retails Businesses.
Today retailers are adopting Artificial Intelligence to take his business in
new ways.
Research has shown
that when shopping experience will highly personalize, customers have indicated
that they are more likely to add additional items to their baskets and spend
more than they had planned. AI has the potential to have a holistic end to end
effect on retail.
AI
model is produced that discovers actionable business, customer, and inventory
information that is not normally apparent or known to the business
owner. With
these techniques, A retailer can do a variety of things to benefit
his own business. AI can learn about customers like their needs, their
preferences, and their behaviors to get to know them. AI is capable of
producing such information, Multiple Advantage which obtained immediately for
the business cash flow, and the general experience. The first is getting
the customer to buy more. If AI knows what they need before they do and issues
them a coupon for a given product, this will cause them to purchase an
additional item that they haven't come for while creating additional revenue
for the Business. Another benefit is to improve the experience of
customers because if you offer them exactly what they need at a better price,
you can build a personal sales relationship with your customers. As per the
juniper research predictions, Retailers will spend $7.3 billion on implementing
Artificial Intelligence by 2022.
If
we talking about today’s AI in Retails then It is making a huge impact on
retail. AI robots now assisting with inventory checks, Monitoring customer’s
needs, and much more. Robots are helping them to manage consumer traffic
patterns and keep track of price tags and also delivering business intelligence
on consumer buying behaviors and crowd reactions.
Here
some technologies that are used in Retails Industry:
Caper
Introduces smart shopping Cart
Brooklyn,
New York-based retail technology vendor Caper has created a smart, the self-checkout shopping cart that uses computer vision, sensor fusion, and three
cameras to automatically ring up items placed inside the cart. The first time a
product is placed in a cart, it has to be scan by customers so the cart can
"read" it. After that initial scan, the features of computer vision
take over and the item can simply be placed in the cart. Caper automatically
counts the price without downloading an app for shoppers. When shopping is
done, they can check out using the shopping cart's credit card readers. They
can use either mobile pay or a credit card and Shoppers can then remove their
bags.
Spoon
Guru App Uses AI to Help Shoppers from Food Allergies
Spoon
Guru provides a mobile app that uses AI to help allergy sufferers find the
items in a store that includes appropriate ingredients for their needs. The
device scans digital labels on the shelf, uses beacons, and connects with
kiosks in the stores. Shoppers can discover which items are healthy for them in
a supermarket by scanning a barcode, such as whether or not the goods are
nut-free or gluten-free. The service supports 180 dietary attributes that are
proprietary.
Ocado
Uses Google ML to Handle Customer Complaints
UK-based
online retailer Ocado uses machine learning-powered by the Google Cloud Machine
Learning Engine to improve the speed of shopping data analytics and customer
experience. When customers write complaints to Ocado, Ocado uses an ML model to
sort and categorize incoming messages. Google said Orcado can respond to email
4 times faster. Additionally, Ocado uses automated Robots to help with
packaging orders for customers
Heasy
the Robots take customers in the Right Direction
Heasy
the robot has been deployed in retail locations in countries such as Denmark,
France, and Germany. Heasy the robot can be found in the hypermarket E.Leclerc
in France. The business plans to extend the Heasy robot to the US.
Heasy
the robot can scan a customer's loyalty card and display shopper-relevant
deals. The company's software then gathers data to address the pain points of a
shopping mall, such as how much time a customer spends in stores. Heasy the
robot takes customers in the right direction with implementing Map facilities
on it so that Robots can give direction to a specific store and display the
special promotion of those specific stores.
Intel
Power cashier- Free Store
Amazon
is a leading player in the rising trend of cashier-less retail stores and
planning to open 3,000 new cashier-less grocery locations by 2021. Customers are able to
select the things they are searching for and leave the shops without going to a
checkout counter. Cloud Pick and Intel are partnering on another groundbreaking
implementation on cashier-less stores in China that combine automated door
entry, cameras, and computer vision to allow customers to check out without the the aid of a cashier. According to Stacey Shulman, Chief Innovation Officer, with
Intel's Retail Solutions Division, the difference in the type of cashier-less
store tech might be in the types of sensors used; some stores may have weight
sensors, while others may be using Bluetooth Low Energy.
AWM
Smart Self
Smart
shelves are another technology that keeps customers interested in visiting
stores. The
AWM Smart Shelf provides features such as LED displays and targeted product
information.
Cameras
gather shopper behavior and demographics data to customize the videos that it displays.
AWM may personalize the videos by age, gender, or ethnicity. The AI components
keep track of shelf availability inside a store. AWM smart shelves use computer
vision to incorporate cashier-less checkout. The platform senses which products
were removed from the shelves and adds these items to the cart for customers.
they then charge shoppers through their digital wallets.
Aziro-
Zone24x7
Big department stores
are testing a robot called Aziro from Zone24x7. It features an autonomous
sensing system that uses RFID to check the shelf inventory. Zone24x7 says that
RFID can help increase inventory counts accuracy and improve the ability to locate
items inside a store. The Aziro robot will be used in warehouses and
distribution centers aside from a store showroom.
Conclusion Artificial Intelligence bringing revolutionizing in retails store and it totally changes the retail industry and takes it to the next level. The enhancement if these technologies in retail stores bring a new revolution in these industries and result in it attract more customers and his interest towards marketing. Actually, it's gives us so many benefits such as resolving our fast queries, bringing new methods of shopping, we can reach products digitally, etc. It completely changes the customer's experience and not only this but In future also it will bring more technological changes as compared to today’s technology.
So
you can see how Artificial Intelligence revolutionizes the Retails Industry. If
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